L'Oréal Paris Préférence 7.1 Ash Blonde is a high-shine, long-lasting permanent hair color that delivers a cool, ashy blonde tone with a multi-dimensional finish. Formulated with fade-defying technology, it provides up to 8 weeks of vibrant color while maintaining hair's shine and softness.
Made in “Belgium”
Key Features:
✔ Cool-toned Ash Blonde shade
✔ Up to 8 weeks of fade-resistant color
✔ Glossy, salon-like finish
✔ Covers gray hairs up to 100%
✔ Includes a shine-enhancing conditioner for silky hair
What’s in the Box?
How to Use:
1️⃣ Perform a patch test 48 hours before coloring.
2️⃣ Apply to dry, unwashed hair—start at the roots and work through the lengths.
3️⃣ Leave on for 30–40 minutes (check the leaflet for exact timing).
4️⃣ Rinse thoroughly until the water runs clear.
5️⃣ Apply the included Shine Conditioner for long-lasting radiance.
💡 Pro Tip: If you have dark hair, pre-lightening may be needed to achieve a true ash blonde shade.
